Content marketing is set to be a $300+ billion industry by 2019, but marketers often struggle with getting it right. We surveyed B2C and B2C marketing and communications professionals to uncover more about their pain points and learned that brands struggle to take full advantage of their content programs and that PR represents a tremendous opportunity to maximize efforts.
Learn more about how PR can optimize your content efforts by downloading your copy of Version 2.0's inaugural report today.