PR Practitioner's Guide to Content

A PR Practitioner’s Guide to Killer Content

The Beginner's Guide to

Our latest eBook explores the relationship between content and PR. “A PR Practitioner’s Guide to Killer Content: How to Make Friends (With Your Content) and Influence Business Results (Though Optimized Efforts)” breaks down the importance of content and what’s behind a sound content strategy – hint: it’s more involved than simply setting up a Twitter handle or starting a blog.

This eBook is designed to provide marketers with a guide for ensuring any content strategy is designed and executed in a manner that makes it PR friendly, all while helping marketing reach its full potential.

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Version 2.0 partners with innovative companies - big and small, early stage and mature - to define, articulate and communicate their stories, fuel growth, facilitate transformation and achieve business objectives. Learn more.

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